The snack plug, by the case.

MP Wholesale sells to shops. MP Snacks sells to everyone else — party planners, offices, vending operators, resellers, and people who saw something on TikTok and want a whole case of it. Trying to serve both from one storefront would have made each worse, so they are separate stores with separate voices sharing the same stock room.

Where the wholesale site is sober and trade-facing, this one is loud: an announcement bar cycling the offers, bold category tiles, and a homepage that treats the products as the design.

With 900+ SKUs, the category structure is the entire user experience. Products are cross-cut two ways — by what it is (chips, candy, chocolate, drinks, ice cream, nuts and jerky, protein) and by why you want it (Mexican, Asian, viral) — because someone hunting a specific TikTok candy and someone stocking a party shop take completely different routes to the cart.

The commercial mechanics are stated up front rather than discovered at checkout: buy by the case and save up to 10%, free shipping over $300. Both are on the announcement bar, because the entire proposition is volume.

Same reasoning as the wholesale build — a catalogue this size with real inventory and real payments belongs on infrastructure that already works. The theme is custom, so the brand, the category architecture, and the merchandising are ours; the boring parts are Shopify's problem.